Sleeve Shakings is a collection of editorial features published in the North Hills Monthly Magazine, the first year of an ongoing series addressing architectural issues of the home.
But a home is not a house designed for the many, it is a place lived in by a particular family. Each with their own personality, interests, ways of doing things. For a house to feel like home, it must respond to these forces, not a market force. Yes, Sears considered the buying market when they designed The Pittsburgh model house. However, it was also designed with another thing in mind, which designers today often overlook – something we in the visual design industry call affordance.
For example, when a tree grows, branches sprout out in all directions. However, there is always a certain arrangement of branches that fork in a particular way, which make the perfect condition for nest building. Year after year, a different bird each Spring will find that same spot, attracted to its inherent qualities to build a nest. The physical design of that tree’s branches ‘afford’ the making of a nest. It is not that the other branches couldn’t support a nest, rather these branches naturally work better.
sleeve shakings (North Hills Monthly Magazine 2015)
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